After a tricky year in B2B tech marketing recruitment, the market is showing signs of growth as we enter 2024. We’ve put together some recruitment trends for this year.
1. Benefits are still a top requirement for employees and job seekers
More and more employees are not only looking for a good basic package and flexible working but also an enticing benefits package. Perks that offer support for a good work/life balance and physical and mental health are the defining factors of many job offers in the foreseeable future.
In this post-pandemic world, many workers are still struggling with their well-being with 37% of people concerned about their mental health and 40% about their physical health.
2. Hybrid working is still favoured over fully onsite or remote roles
As with 2023, employees were still requesting hybrid working, and this trend is showing no signs of easing. 87% of UK workers want to work from home some of the time, 2 or 3 days being the most popular request. This promises a better work/life balance and, especially with the cost of living increases, reduced commuting costs and increasing social interactions and company culture. Flexibility in the workplace will continue to take precedence and be a non-negotiable with both job seekers and current employees in 2024. However, more recently, there has been a slight increase in employers wanting employees in the office more than 3 days a week.
3. Salary transparency in job adverts
Over the last 12 months, there have been increased discussions among employers and recruiters showing salaries in their job ads and discussing these at the start of the process. Most UK workers are more likely to apply for a job if the salary is shown in the job advert; this is going to be a vital addition as gender and ethnicity pay gaps come under the spotlight.
4. Greater need for a good company culture
As well as looking for flexibility in working environments, employees are seeking better company cultures. A good company culture is important as it can increase employee happiness, productivity, retention rate and more.
5. Salaries will continue to increase
Despite the economic downturn and the tricky year, the overall average salary in the UK increased by 5% in 2023, this was mainly due to organisations (86%) having to react to inflationary pressures on employee pay, the cost of living crisis and the need to secure or retain the best talent for their company. However, marketing salaries are still lower than expected in mid-level roles.
Key findings from the Q4 2023 Bellwether survey
Total marketing budgets see the strongest upward revisions since Q2 2014, and preliminary budget setting suggests 2024 will be a strong year for UK marketing executives, despite recession forecasts for the beginning of the year.
Information sources - Bellwether Report, KPMG and REC, UK Report on Jobs: South of England. Howlett Thorpe. Nuffield Health
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